Affiliate and content strategy, personalized.
Hi– I’m Hali.
I help creators and brands build smarter affiliate and content strategies that drive growth and income. My approach is personal, data-driven, and built to make your creative work pay off.
About
I’m a marketer, strategist, and lifelong storyteller who’s spent my career helping creators and brands grow with intention.
I got my start in theater, where I learned how to connect with an audience. From there, I joined L’Oréal, naming nail polishes and learning the art of brand storytelling from the inside out. Most recently, I helped build ShopMy from an early-stage startup into one of the leading affiliate platforms for creators — launching world-class educational programs and resources that helped thousands of creators understand their earning potential.
That’s where I discovered what I love most: teaching creators how to build businesses around their influence, and helping brands create programs that empower them.
Today, I bring all of that experience together to offer smart, personalized strategy for people who want to grow their presence and their profits.
Whether you’re a creator ready to level up your affiliate strategy or a brand looking to scale influence through community and content, I’m here to help you make it happen.
My Services
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Ongoing, personalized strategy support for creators, brands, and agencies. We’ll partner on content, affiliate strategy, and community growth — building systems that scale with you.
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A focused session for creators ready to refine their content, strengthen their affiliate strategy, and grow their earnings with intention.
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Custom storefront buildouts and ongoing optimization — ensuring your affiliate presence stays fresh, strategic, and revenue-driven.
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Interactive sessions for agencies or teams looking to deepen their understanding of affiliate strategy. I lead in-person or virtual trainings to help agents and creators unlock earning potential and turn education into impact.